Caring for Mama®

Policy Owner: Founder & CEO
Approval Date: October 21, 2026
Review Frequency: Annually

Our Commitment

Caring for Mama exists to make care visible, creating a world where those who care for others, at home and at work, feel seen, supported and valued.

We believe that meaningful care should be rooted in dignity, fairness, inclusion and respect for the experiences of others.

Caring for Mama is committed to advancing justice, equity, diversity and inclusion throughout our business practices, partnerships and the communities we serve.

How We Put This Commitment Into Practice

Justice and Fairness

We seek to identify and address barriers that prevent people from being treated fairly or accessing meaningful support. We strive to conduct business responsibly and respectfully with our workers, suppliers, customers and community partners.

Equity and Access

We recognize that people have different circumstances, needs and resources. We work with individuals, businesses and community organizations to design care experiences that respond to those differences and help reach people who may otherwise be overlooked.

Diversity and Representation

We value diverse backgrounds, identities, perspectives and lived experiences. We seek opportunities to work with a broad range of suppliers and partners, including women-owned, small and mission-driven businesses, while making purchasing decisions based on suitability, quality, responsible practices and business needs.

Inclusion and Belonging

We aim to create respectful, welcoming experiences in our communications, partnerships and working relationships. We listen to stakeholder perspectives and seek to represent the people and communities we serve with dignity.

Accountability and Implementation

The Founder & CEO is responsible for implementing this commitment and considering its principles in business decisions, including:

• Supplier selection and procurement
• Contractor and worker relationships
• Product design, accessibility and care recipient needs
• Community partnerships and outreach
• Marketing, communications and representation

We welcome stakeholder feedback through our public Feedback & Concerns process and will review this commitment at least annually to identify opportunities for improvement.

Approved by: Kim Richards, Founder & CEO
Date: October 21, 2026