We believe in a world where mothers are consistently supported.
Care is a collective responsibility. At Caring for Mama, we believe that when moms are cared for, families and communities thrive. Through high-quality care packages, corporate partnerships, and community initiatives, we make maternal well-being a priority—at home, in the workplace, and beyond.
By bridging personal wellness with workplace support and social impact, Caring for Mama ensures that every mother feels seen, nourished, and valued.
A Note on Inclusivity
For mamas and caregivers in every journey. At Caring for Mama, we celebrate and honor all experiences—whether your journey includes IVF, fostering, adoption, child loss, or any of the countless paths to caregiving. We understand that the word "mama" may not encompass how every caregiver identifies, and we want you to know that our space is for you too. No matter how you came into this role or the title you carry, our mission is to make you feel seen, supported, and cared for. We welcome all caregivers with open arms and are here to nurture, uplift, and walk alongside you in your unique journey. Please reach out if we can be more inclusive to your experience – we are here to learn and grow.
About Our Founder
Caring for Mama was created by Kim Richards after she experienced the profound transformation of becoming a mother. Recognizing the often unseen strength and devotion mothers give to their families, Kim was inspired to support other mamas in a meaningful way. Kim's intention is to create a ripple effect of care that extends to all caregivers so that every parental figure feels seen and supported on their journey.
A Note from Kim
I knew becoming a mama would change my life, but nothing could have prepared me for the complete transformation I experienced. It is through that journey of transformation that I found my calling to connect with other mamas and caregivers in deep and meaningful ways.
We all have a story to tell and our words matter, our needs matter. That’s why I’m setting out to give every mama I can reach a thoughtfully curated care package designed just for her — so she can feel seen, cared for, and held the way she holds her children and everyone else in her life.
I see you mamas, I recognize your strength, your devotion and selfless acts of [often unseen] love and care. Caring for Mama is my gift to you!
It is my hope and my vision that this sparks a movement and a reminder of the positive ripple effect we create when we care for all caregivers.
With so much love,
Kim